Amazon has launched Alexa for the hospitality industry. For this Amazon Alexa Voice Assistant system is specifically customised for the hospitality industry to be put inside hotel rooms to take care of hotel guest’s request for services like asking for housekeeping, provide general information, placing orders, and also to control smart hotel room functions such as controlling the thermostat or blinds.
Marriott is the launch partner for Alexa’s hospitality push and it was earlier noted that hotel chain was experimenting with both Siri and Alexa before it decided to go forward with Amazon Alexa.
Marriott International will introduce the new Alexa experience at select properties in Marriott Hotels, Westin Hotels & Resorts, St. Regis Hotels & Resorts, Aloft Hotels, and Autograph Collection Hotels starting this summer.
Amazon has also opened the system for invitation to other hospitality providers from today itself. Currently supported devices include Alexa family of devices including Echo, Echo plus and Amazon Echo Dot.
Using Alexa for hotels, guests will be able to contact hotel services like the concierge, the front desk, housekeeping, spa, in room dining etc. Also guests will be able to ask questions like timings of the pool, restaurants and other general information.
Alexa for hospitality will be able to integrate with existing hotel technologies such as DigiValet, Intelity, Nuvola, and Volara. Guests can also make calls using Alexa while also be able to play music and radio using partners like iHeartRadio or TuneIn which can play channels according to hotel's brand experience. Partner hotels can also build custom skills on the Alexa platform for their guests.
Alexa will also provide dashboards to hotel owners which will provide them information about each of the installed Echo device along with analytics and engagement metrics.
Amazon also plans to add the feature where guests will be able to connect their Amazon accounts directly to Alexa for their period of stay, giving them a more personalized experience.
“Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality,” said Jennifer Hsieh, Vice President Customer Experience Innovation, Marriott International, in a statement about the launch.
“So many of our guests use voice technology in their home, and we want to extend that convenience to their travel experience. Guests of Charlotte Marriott City Center and Marriott Irvine Spectrum will be among the first to experience a curated list of Alexa for Hospitality features. We will be evaluating guest feedback and adoption to inform how we expand the skills, features, and functionality offered through Alexa in our hotels,” she added.
Marriott has said that technology will be rolled out to about 10 of it’s hotel properties across U.S by this summer.