CRM software or Customer Relationship Management Software is a suite of software applications which help businesses build better relationships with their customers. There are lot of good CRM software tools in the market, each with it's pros and cons. Lets take a look at some of the most popular CRM software solutions in the market.
Zoho CRM is yet another quality product from the parent company Zoho’s stable of popular business solutions. You can use this web-based CRM to satisfy your customers and expand your business. Core features include: lead and contact management, purchase control, sales pipeline management, sales force automation, CRM workflow management, and account management. These tools are ideal for sole entrepreneurs and small businesses as well as large enterprises.
With Zoho CRM, you can track sales, automate routine business tasks, and engage customers on multiple platforms. The app converts website visitors into promising leads and imports prospects from events and external sources such as seminars, trade shows, and direct emails. The Opportunity Tracking tool shows you where the customer is in the buying cycle as well as contact history, deal size, and competitor profile. You can use this information to create targeted messages.
On top of that, you can maximize your social media presence by getting contacts and leads from your social sites based on users’ behaviors. Finally, pricing plans start with the basic Standard package which costs $12/user/month (annual billing) and go up to $100/user/month for the Ultimate plan.
Salesforce CRM allows you to track all customer details in one place so that you can nurture more leads. Then, you can utilize its main modules such as sales data, marketing automation, lead management, partner management, and contact manager to track these leads and convert them into profitable deals. One of the highlights is your team can use this app to be productive anywhere – in the office or field. The mobile apps for iOS and Android offer real-time data from dashboards as well as custom reports.
Salesforce CRM’s Opportunity Management module provides insights on opportunities. The Contact Manager module offers a complete view of important customer details such as discussions, communications, social mentions, and activity history. With the Sales Collaboration module you can track deals and search for competitive information. The Reports and Dashboards functionality allows you to gather data for in-depth reporting and analysis. The vendor offers five paid packages with pricing starting from $5/user/month.
Pipedrive is another excellent CRM option and a strong contender on our list of 10 best CRM software tools. It organizes your leads in a manner that gives you a clear overview of your sales process and empowers you to focus on important deals. Plus, you can utilize this solution to efficiently manage your organization’s sales pipeline. In fact, you can switch modules on and off as per your needs without any effect on your service quality. Key features include: sales reporting, timeline view, simple data import and export, contact history, and email integration.
Pipedrive is an ideal option for companies that do international business as it is available in 13 currencies and supports a range of major and minor currencies. Its open API configuration allows it to blend smoothly with top business applications such as Zoho CRM, MailChimp, RightSignature, Zapier, Dropbox and more. The vendor offers a convenient 30-day free trial for its three paid packages. Pricing starts from $10/month/user (annual billing) for the basic Silver plan and goes up to $63/month/user (annual billing) for the Platinum plan.
HubSpot CRM is a free app that still packs a punch when it comes to robust and effective features. These functionalities include: social media, customized views, company database, drag-and-drop communicator, and website, phone, and email integration. You can get started with this application quickly and need not change your existing workflow. The product offers the essential basic features and does not confuse users with complex bells and whistles. For these reasons, it is suitable for small and large businesses in any industry and niche. The software is available for free so you can easily try it out.
With HubSpot CRM, you can create detailed company and contact profiles as the platform organizes all facts obtained from customer contacts with you. It provides a single dashboard that your team members can access to stay updated on company activities. One of the main advantages is you can connect this system to all the places where you conduct your sales process such as phone, websites, social media, email, etc. Plus, it integrates smoothly with leading business solutions such as Dropbox, SugarCRM, Pipedrive, Snapengage, Gravity Forms, Bigcommerce, Google Dynamics, Google Chrome, Base CRM and more.
The highlight of Freshsales is it is a single contact management system that you can utilize to control thousands of leads. The application not only offers the standard tools of legacy CRM solutions but also a few unique ones of its own. These advanced features include affiliate management, call routing, call recording, and auto-dialers.
What are the top aspects of Freshsales? The platform not only captures leads but also helps you to verify, distribute, and nurture them using multiple communication channels. Your sales reps can use the email tracking tool to find out whether their emails have been opened or ignored. Another advantage is you can track previous conversations with your prospects and utilize them to plan future communication.
At its core Freshsales is a sales CRM, therefore it offers complete visibility on the different stages of the sales process. The reporting functionality is excellent and you can generate both default reports as well as custom ones on each contact, opportunity, and deal. On top of that, you can count on expert 24/7 customer support provided by professionals via phone, email, and live chat. Small businesses and startups can benefit from the free Sprout plan, while pricing packages start from $12/user/month (annual billing) for the Blossom plan.