Bungie, the famed studio behind games like Marathon, Myth, Oni, Halo, and Destiny has got $100 million investment from Chinese gaming giant Netease. This will give Netease a minority stake in Bungie and also a seat in board of directors.
Netease is a Chinese Internet technology company providing online services centered on content, community, communications and commerce. It develops and operates some of China’s online PC and mobile games, advertising services, email services and e-commerce platforms. It is one of the largest Internet and video game companies in the world.
According to Bungie CEO William Ding, this partnership with Netease will help Bungie to explore new directions beyond Destiny and create a global, multi-franchise entertainment studio. Bungie currently publishes its games through its partners like Microsoft or Activision and according to it’s CEO, Bungie wants to go the self publishing route in future.
Bungie had signed a 10 year contract with Activision for publishing Destiny which is set to expire in the year 2020. In the press release Bungie mentioned that its partnership with Activision for Destiny is unaffected by this new partnership, and that it expects to continue to grow that franchise for “many years to come”. It also outlined that studio’s long-term goal is to become an entertainment company that sustains many worlds simultaneously.