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Top Announcements From Apple's WWDC 2018 & Features Coming To iOS 12

Neha Batra| Apple | 8 months, 2 weeks


At Apple’s Annual Developer conference WWDC 2018 , company made announcements about release of iOS12 and lot of other new features and updates. The theme overall has been performance, squashing bugs and improving the existing products along with releasing some major new features. So lets take a look at top announcements coming from Apple at WWDC 2018


1. Apple Introduces iOS 12

Apple has released its next generation operating system iOS 12 which includes whole bouquet of new features like Animoji, performance improvements, Group Facetime, major update to ARKit ( Apple’s Augmented Reality Developer Platform ) etc. 


2. Apple Rolls Out ARKit 2.0



Apple claims ARKit to be the world’s largest Augmented Reality platform in terms of devices, developers and apps. Tim Cook has been quite bullish on the potential of Augmented Reality in statements he has been making in last couple of years. So Apple is doubling down on it’s AR platform with the release of ARKit 2.0 which includes features like improved face tracking, more realistic rendering, 3D object detection, persistent experiences and shared experiences.  Company also announced that sharing AR files across will be much easier under iOS12 thanks to a new file format the company has developed in conjunction with Pixar called Universal Scene Description file, or USDZ for short. USDZ will offer the ability to display 3D rendered AR objects within a single “zero compression, unencrypted zip archive” file, optimized for sharing


3. Apple Releases Memoji ( Me + Animoji )



Apple now lets users create their own personalised avatars called Memoji’s which work on top of Animoji features it released sometime back. And starting with iOS 12, Animoji will be able to detect when you’re sticking out your tongue and mimic that. Beat that Snapchat.


4. You Can Group Video Call in FaceTime 



Apple released group video calling to facetime where you can simulatneously video call with upto 32 people. Group FaceTime will be supported across iOS and macOS . To manage the user experience, when multiple people are on a call, their video windows will get larger when they’re speaking and shrink when they’re not. 


5. Apple Introduces Measure App

Apple demos how powerful utility apps can be built on top of it’s Augmented Reality platform by releasing a new app called 'Measure' which allows uses to measure the dimensions of objects in real world, using the camera of their iphones. You simply point your camera onto the object and then drag out to the other end, iphone will be able to tell you exact distance between the two points. The measured dimensions are extremely accurate and have strong persistence all thanks to the new AR capabilities powered by ARKit 2.0.


6. Apple Released new version of MacOS called Mojave



The new OS update includes lot of incremental updates and also a dark mode. There are new features like new way to view files in Finder and intelligently stacking the documents. 


7. Mac App Store Redesign 

Apple Redesigned the Mac App Store by adding tabs and grouping apps more clearly. Also new redesign allows developers to ask for rating from users. 


8. App Store Ecosystem Matures

Apple’s App Store has hit 20 million developers and has given out $100 billion dollars in revenues to those developers. These numbers show the monetizability of app store ecosystem as compared to that of google, which is big pull for developers.  


9. CarPlay opens up to third party navigation apps. 

CarPlay, the company’s car-focused operating system, will support third-party apps like Google Maps and Waze. Apple has realised that its map app is not upto the mark and if it has to push CarPlay to consumers, then it has no other option but to allow users to use other navigation apps which they already use like Google Maps etc. 


10. Screen Time and Digital Wellness

People are becoming more and more aware about the side effects of addictive nature of technology products and to cater to those concerns Apple has released the feature of limiting screen time of apps. This new Screen Time feature in iOS 12 will tell you much time you are spending across individual apps classfied according to app categories like games , social media etc. It will provide you weekly summary of your usage habbit and also allow you to set limits to the app usage. 


11. iBooks Rebrands As Apple Books

Apple is changing the name of it's ebook app from iBooks to Apple Books. Also Apple has redesigned the app to help users focus on discovering new titles and browse top charts, special offers, curated collections etc. Amazon already has a lead when it comes to ebooks and also owns social book discovery platform Goodreads and this move from Apple seems to be countering that. 


12. Apple Opens Up More Siri Functionality For App Developers



Apple has opened up more of Siri's functionality for app developers to integrate in their apps. Third party apps can now integrate Siri more tightly and let Siri perform quick user actions within their apps.




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