Online shopping has become a major trend in India. Online shopping websites offer great convenience to users by fast delivery, cheap prices and great selection.
There are great number of large horizontal online shopping sites as well as e-Commerce websites in smaller niche areas such as fashion, furniture, electronics, health etc.
Customers prefer online shopping as compared to traditional brick and mortar shopping experience due to the convenience it offers. Now the customer experience benchmark for online shopping has gone up a few notches.
Customers expect a certain quality threshold in their online shopping experience and ecommerce companies are investing heavily to provide them that. Customers are looking for faster delivery, cheaper prices and better selection when they are shopping online and online shopping companies who will be able to provide that experience, will command the lion's share of customer loyality.
So who are the top 10 players in the fast growing field of ecommerce and online shopping. Based on monthly traffic, customer Net promoter score, online reviews, GMV projections , here is an infographic showing top 10 online shopping sites in India.
Lets take a closer look at some of these top online shopping websites.
Amazon.in is the Indian subsidiary of global e-commerce giant Amazon.com which started its operation in India in the year 2013 and has become the leading online shopping website in India by huge margin. It offers one of the largest selection of products across all major online shopping categories such as fashion, clothing, beauty, health, grocery, sports, fitness, bags, luggage, toys, baby products, kids fashion, electronics, mobiles, computers, books, car accessories, home kitchen, pet, furniture, home, Furnishing, TV, appliances etc. A huge fraction of products which are listed on Amazon.in are also fulfilled by Amazon, so you can expect reliable, consistent and extremely fast delivery of products to your doorsteps. Amazon is also known for providing best in class prices which are unmatched by any other online or offine retailer.
Amazon also offers ancillary services such as Amazon Prime which is a membership service which gives customers option to get faster delivery on last number of Amazon Prime products, access to other new offerings. Amazon also offers Amazon pay which is a wallet service which can be used to pay across merchants.
Flipkart is one of the top online shopping websites in India which offers millions of products from thousands of different vendors. The company was acquired by international retailing giant Walmart. And was started by to Indian entrepreneurs Sachin Bansal and Binny Bansal in the year 2007. Flipkart has recently started selling groceries in select regions and states. It also offers PhonePe which is a mobile payment service based on UPI or unified payments interface.
Paytm Mall is an e-commerce subsidiary of payments company Paytm which is backed by Chinese E-Commerce giant Alibaba. It is a relatively new and upcoming horizontal online shopping player and follows a marketplace model of selling products. Paytm is known for its cashback offers which is integrated with Paytm wallet. You can buy different categories such as home decor, fashion, home decor, mobile phones etc on Paytmmall.com
Snapdeal is an Indian e-commerce company which is based out of New Delhi India. The company started in the year 2010 by Kunal Bahl and Rohit Bansal and it is back by Japanese investing firm Softbank, Temasek holdings, Nexus venture partners etc. The company started its life as a daily deals platform in the year 2010 where it held 70% marketshare and soon pivoted to an online shopping marketplace. The company claims to have 300,000 sellers, 300 million products across 800 + categories, 125000 regional national and international brands and reaches to about 6000 town and cities across India.
Myntra is the leading online shopping site for fashion and lifestyle products in India and iT offers huge range of international, local and private label brands such as Nike, Reebok, Wrong, John Player, Vero Moda, Levis, HRX, Roadster, Duke, Puma, Jack & Jones, Tommy Hilfiger etc . You can find large varieties of shoes, cloths, accessories for both men and women as well as kids. Company is a subsidiary of Flipkart which acquired the company in the year 2014. The company was started in the year 2007 by Mukesh Bansal and it started its life as a personalised gifting company.
Jabong is another online shopping website for fashion products and offers 2000 + brands and 200 thousand different styles for branded quality products. Jabong offers products for men women Lifestyle across different categories suggest footwear apparel accessories and jewellery. Jabong has both a manage Marketplace model as well as an inventory led model which allows that to source directly from the band and sell it directly to customers while in the Marketplace model sellers list the products on the website in Jabong provides m all the services related to e-Commerce search marketing delivery payments et cetera.
Limeorad is a women focussed managed marketplace which offers long tail of fashion products. They have an active community which generates various looks on the platform using their online editor. It is inspired by US based Polyvore which was acquired by Yahoo. User generated looks helps in discovery of various products and style and offers a refreshing experience for online shoppers.
Voonik is an online marketplace which sells fashion products for women. Company was launched in the year 2013 as a personalised shopping mobile app. Voonik sells products in categories like Indian wear, western wear, footwear, bags, accessories, jewellery , beauty etc.
Pepperfry is one of the largest online shopping website for furniture and home decor products. Pepperfry.com offers products in categories such as furniture which includes offer and lounges, folding chairs, puma cap flowers Tv units former kitchen, compare coma mein comakeit commerce coma book, chest of drawers, etc. Other categories include home decor products ,wall art, cheerios and showpieces, former weddings, carpet and Furnishing, india, kitchen appliances, dining, electricals, home automation etc.
Urban ladder is online furniture store which offers curated collection of well designed furniture products like sofas, beds, dining tables, TV units, coffee tables, recliners, storage, study. Urban ladder is available in 12 cities and is known for its well designed products and stellar customer experience. Company has also launched few Urban Ladder experience stores in Bangalore, Gurgaon and Pune.
Lenskart is India's biggest Eyewear Store. It allows users to shop online for Sunglasses, Eyeglasses and Contact Lenses for men & women. Lenskart reaches to over 1,00,000 customers a month via a unique combination of a strong online business as www.lenskart.com, uniquely designed physical stores, as well as a first of its kind 'home eye check up' service.
Zivame is an ecommerce website for online lingerie shopping and offers wide range of bras, panties, nightwear & shape wear.Company also has offline experience and retail stores.
Nykaa is an online shopping website for beauty and cosmetic products such as nailpaints, makeup items like Kajal, lipstick, concealer, highlighter, brushes,masks, serums, peel offs from all major brands like Loreal, Mac,Neutrogena, Forest Essentials, the body shop etc.
It also has offline experience stores where customers can sample beauty products of different brands before buying them.
Healthkart sells genuine protein supplements to vitamins at best prices. You can find all the leading supplements and whey protein brands such as On, MuscleTech, Ultimate Nutrition, Dynamite Nutrition and Healthkart's private label brand MuscleBlaze. Website has over 200 brands & authorized vendors listed on it.
Firstcry is Asia's Largest Online Shopping Store for kids & baby products and offers products across categories like kids cloths, accessories, kids toys, kids footwear etc. First cry sells 70,000 items from over 700 top International and Indian brands like Mattel, Ben10, Pigeon, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Gerber, Fisher Price, Mee Mee, etc. With over 700 international and national vendors on board, FirstCry promises a great customer experience, amazing variety of products baby care products and the most reasonable prices. All items originate from FirstCry warehouse and have been sourced from authorized representatives or manufacturers. FirstCry.com has the highest numbers of Stock Keeping Units (SKU’s) and they offer the largest range of products. From maternity wear to accessories for nursery, diapers, clothes for kids till the age of 9, toys, school gear, prams, strollers, car seats etc, the portal offers it all. FirstCry.com is like a megastore for parents.
Bigbasket offers online grocery shopping service and is known for its snappy 2 hr delivery service. It sells fresh fruits and vegetables, meat and dairy, groceries, and personal care and household items via its website and mobile apps. As of 2017 it had a customer base of 6 million and was the country's largest online grocer.
Netmeds is an online medical store from where customers can order prescription/OTC medicines online through their website or app. They are avaible in more than 850 cities & towns and offer 35,000+ products. They deliver pan India to about 19,000 pin codes. With Netmeds, customers can also buy generic alternatives to medicines which cost significantly less as compared to their branded counterparts.